FOUNDATION

A luxurious tinted cream that corrects skin tone and texture while delivering breathable, long-lasting coverage with a healthy-looking glow. Infused with 78.83% skincare ingredients, this skincare-meets-makeup formula helps blur imperfections while keeping skin hydrated, smooth, and radiant throughout the day. Powered by Sulwhasoo’s advanced Silk Glaze™ technology and signature JAUM ACTIVATOR™, the creamy texture adheres seamlessly to the skin for natural-looking coverage without heaviness or cakiness. The formula helps enhance skin radiance while providing skincare benefits with every wear. Main Points Corrects uneven skin tone and texture Provides natural-looking blemish coverage Long-lasting 24-hour radiant finish Breathable and non-sticky creamy texture Contains 78.83% skincare ingredients SPF40/PA++ UV protection Suitable for all skin types Key Benefits Coverage Care Helps blur imperfections, dullness, and uneven texture for naturally refined-looking skin. Radiant Glow Creates a smooth porcelain-like glow with breathable, healthy-looking radiance. Hydration Care Maintains skin moisture while keeping makeup comfortable and fresh throughout the day. Anti-Aging Care Helps improve the appearance of skin texture, hydration, and fine lines with continued use. Powered By Silk Glaze™ Technology Smoothly coats the skin for refined, seamless coverage with long-lasting glow. JAUM ACTIVATOR™ Sulwhasoo’s signature herbal complex that helps support the skin’s natural vitality and healthy-looking condition. Plum Blossom Extract Provides antioxidant-rich care inspired by Sulwhasoo’s signature snow-blooming plum blossom. Niacinamide and Tranexamic Acid Help brighten the complexion and improve overall skin clarity. Peptides and Collagen Help support firmer and smoother-looking skin. Skin Concerns Uneven skin tone, dullness, dryness, visible pores, blemishes, rough texture, fine lines How To Use Step 1. Apply an appropriate amount after skincare or primer Step 2. Blend evenly across the face using fingertips, sponge, or brush Step 3. Layer lightly on areas needing additional coverage for a radiant natural finish Clinically Observed Results 73.6% improvement in blemish coverage immediately after use 24.0% improvement in skin texture coverage 54.2% improvement in skin hydration 17.1% improvement in eye wrinkle appearance after 4 weeks 24-hour long-lasting radiance and makeup effect Texture and Finish Creamy hydrating texture...

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