[2024 Edition] First Care Activating Serum

The traditional dragon,
the symbol of authority and power,
is newly reimagined through the unique
and artistic view of Sulwhasoo. Sulwhasoo brings you its
First Care Activating Serum to wish you
good luck with the auspicious dragon on it.

FIRST CARE
ACTIVATING SERUM
LUNAR NEW YEAR EDITION

First step serum that awakens
Profound vitality of the skin

120ml

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A new discovery right after
cleansing.

Focus on the skin condition right after facial cleansing.
This moment of tightness and dryness is
a critical moment when skin aging begins.

Awakening Profound
Vitality of The Skin.

A model holding First Care Activating Serum VI in one hand

Ginseng technology
just like an art piece.

Ginseng, the essence charged
with the energy of mother earth. Sulwhasoo decoded the ginseng to unveil
its exceptional power for skin for over many decades.
The First Care Activating Serum VI has applied
exclusive ginseng technology^*.

^* Lymphanax^™ carrying an even more wondrous power
after 500 hours of natural ripening boosts core ingredients of
First Care Activating Serum, and activates profound vitality of skin.

Skin revitalizing Core
ingredient.

Core ingredient with powers of ginseng
SULWHASOO MASTER COMPLEX^™*

3 Days after use^**

The turnover of maintaining
a healthy skin's outer layer is
improved.^¹⁾
Damaged skin's moisture
barriers are improved quickly.^²⁾
4 Weeks after use^***

It defends 10 signs^³⁾
of skin aging.
The skin’s natural abilities are further activcated.

^* Sulwhasoo's exclusive technology-driven ingredients based on numerous data, including
raw material selection,
proprietary processing, mixing ratio, and manufacturing time
^** 1. Testing period: 22, Aug. 2022~25, Oct. 2022 | 2. Testers: 30 women aged 30~60 |
3. Testing agency: Global Medical Research Center
^*** 1. Testing period: 22, Aug. 2022~08, Nov. 2022 | 2. Testers: 33 multi-ethnic women
aged 22~66 | 3. Testing agency: Global Medical Research Center
- 1) Improved speed in skin turnover +10.24% |
- 2) Improved speed in damaged barrier
  recovery + 37.62%
- 3) Moisture content, barrier function, wrinkles, lifting, pores, radiance, clarity,
  skin texture, under-eye wrinkles, skin tone

A model who's putting First Care Activating Serum VI on her face.

Blinking
fast absorption.

The skin-friendly
unique texture
instantly absorbed.
Restores the skin
condition quickly.

Sustainable future
of Sulwhasoo.

The First Care Activating Serum 6th Generation
uses a formula with
the Natural Origin Index of 94%^*,
containers with reduced glass weight,
recycled plastic caps, and FSC certified paper.

^* The index calculated in accordance with ISO 16128 guideline.
However, this index does not mean that it corresponds to natural
cosmetics according to the Ministry of Food and Drug Safety’s
standard on natural cosmetics products.