REVITALIZE YOUR SKIN
                    FOR A HEALTHY,
                    YOUTHFUL COMPLEXION
                
FIRST CARE ACTIVATING SERUM
 
                     
                
                    SOLD AT A RATE OF ONE BOTTLE
                    EVERY 10 SECONDS1)
                    OVER 520,000 CUSTOMERS HAVE
                    USED MORE THAN 10 BOTTLES EACH2)
                
SULWHASOO’S BEST SELLER3)
FIRST CARE ACTIVATING SERUM
 
                     
                
                    1) Based on SELL-IN results (Korea & international) from 2019 to 2024
                    2) Cumulative results from 1997 to 2024 in Korea
                    3) Based on the number of purchasers in Korea from Jul. to Dec. 2024
                
FIRST STEP, FIRST CARE
FOR HEALTHY,
YOUTHFUL COMPLEXION
FIRST CARE ACTIVATING SERUM
#FUNDAMENTAL ANTI-AGING SERUM
 
                     
                
                    THE SOLUTION OF
                    FIRST CARE ACTIVATING SERUM
                    TO REVITALIZE STAGNANT SKIN
                
                    First Care Activating Serum strengthens damaged
                    skin barrier to relieve dryness from within and boosts
                    skin flow, relieving dull, puffy-looking skin.
                    
                    Discover the power of First Care Activating Serum 
                    to achieve a flawlessly radiant, healthy complexion.
                
- 
                        01
                        SKIN BARRIER REPAIR 
 IN JUST ONE DAYSulwhasoo’s fundamental ingredient JAUM ACTIVATOR™ 
 strengthens skin barrier of stagnant skin.- 
                                SKIN MOISTURE BARRIER REPAIR
 (Immediately after use)* 36.7%  
- 
                                MOISTURIZATION
 (Immediately after use)** 44.6%  
- 
                                SKIN TURN OVER IMPROVEMENT
 (After 3 days of use)** 10.2%  
 
- 
                                SKIN MOISTURE BARRIER REPAIR
- 
                        02
                        SKIN MOISTURE FLOW 
 FELT IMMEDIATELY AFTER USELoaded with the vital energy of LYMPHANAX™ 
 made from 500-hour naturally aged ginseng
 to boost skin moisture flow.100%**
 FIRST CARE ACTIVATING SERUM USERS
 EXPERIENCED IMPROVEMENT IN RADIANCE,
 CLARITY AND SKIN PUFFINESS RELIEF  
                    THE POWER OF
                    FIRST CARE ACTIVATING SERUM
                    TO BOOST SKIN RADIANCE IMMEDIATELY
                
 
                     
                - 1 DROP**
- SKIN ACTIVATION
- 1 DAY*
- SKIN’S MOISTURE
 BARRIER REPAIRED
- 1 MONTH**
- SKIN FLOW ENHANCED
- 1 BOTTLE**
- RADIANT SKIN WITH
 A HEALTHY GLOW
                    <Clinical study results>
                    *Testers: 33 women aged 20~60 
I Testing period: 22, Aug. 2022 ~ 08, Nov. 2022
                    Testing agency: Global Medical Research Center
                    **Testers: 30 women aged 30~60 
I Testing period: 22, Aug. 2022 ~ 25, Oct. 2022
                    Testing agency: Global Medical Research Center
                
                    THE WONDER OF
                        FIRST CARE ACTIVATING SERUM
                        ACCOMPLISHED THROUGH
                    THE INTEGRATION OF TRADITIONAL
                    WISDOM AND MODERN SCIENCE
                
Sulwhasoo combines the wisdom of Korean traditional
                    herbal ingredients and cutting-edge modern technologies
                    to provide innovative skin solutions.
 
                     
                - 
                        01JAUM ACTIVATOR™ TO ACTIVATE 
 THE SKIN’S NATURAL
 HEALTHY ABILITY    Formulated with Solomon’s Seal, Peony, Lotus, White Lily, 
 and Rehmannia as the five key ingredients carefully selected
 among thousands of ingredients to consider their synergies,
 Sulwhasoo’s fundamental complex JAUM ACTIVATOR™ activates skin’s natural power to
 fortify skin barrier.
- 
                        02LYMPHANAX™ 500-HOUR NATURALLY AGED GINSENG TO REVIVE SKIN’S MOISTURE FLOW     Boosting skin’s moisture flow with the power of LYMPHANAX™ 
 a precious ingredient developed through 500-hour natural
 aging to boost rare ginseng saponin*—First Care Activating
 Serum achieves skin that’s radiant with a healthy glow.
 *Gypenoside 17
DEEP AND RAPID ABSORPTION
FOR DEFENSE AGAINST
                    AGING SKIN
The First Care Activating Serum features
                    a skin-friendly formula that swiftly and
                    deeply absorbs upon application, delivering
                    immediate hydration to distressed skin and
                    safeguarding its essential elements.
                
 
                     
                FEELS LIKE IT DELICATELY
                    AWAKENS THE SKIN’S SENSES
                
FIRST PEACE
Inspired by the tranquil and esoteric beauty
                of Korean traditional gardens, the fragrance
                First peace is blended with 100% plant-derived
                oil ingredients in keeping with Sulwhasoo’s
                beauty philosophy focused on skin’s natural,
                healthy beauty.
 
                     
                EVOLUTION FOR 26 YEARS
- 
                          1997 
- 
                          2004 
- 
                          2009 
- 
                          2015 
- 
                          2020 
- 
                          2023 
                    First Care Activating Serum
                    carrying on the aesthetics of Korea.
                    Sulwhasoo presents its 6th generation
                    showcasing the all-new history.
                
 
                     
                
                    SUSTAINABLE FUTURE OF
                    SULWHASOO
                
                    The First Care Activating Serum 6th Generation
                    uses a formula with the Natural Origin Index of
                    94%*, containers with reduced glass weight,
                    recycled plastic caps, and FSC certified paper.
                
                    *
                    The index calculated in accordance with ISO 16128 guideline.
                    However, this index does not mean that it corresponds to 
natural cosmetics
                    according to the Ministry of Food and 
Drug Safety’s standard on natural cosmetics
                    products.
                
RADIANT AND INVIGORATED SKIN
                FROM BEGINNING TO END
                    #SYNERGISTIC DUO TO BOOST SKIN’S
                    SELF-REJUVENATING POWER
                
Start your skincare with First Care Activating
                    Serum and
                    finish it with Concentrated Ginseng Rejuvenating Cream
                    to invigorate skin powerfully with the energy of ginseng.
                    Sulwhasoo’s own ginseng research expertise promises high level of skin benefits.
 
                 
            RADIANT SKIN THAT ILLUMINATES
                WITH NATURAL HEALTHY GLOW
#SYNERGISTIC DUO FOR RADIANT SKIN
Start your beauty routine with First Care Activating Serum
                    and finish it with Perfecting Cushion for a skincare
                    make up that is as comfortable as breathing.
                    Sulwhasoo’s own ginseng research expertise achieves
                    radiant skin that illuminates with a natural healthy glow.
 
                 
             





















